Pretending to be democratic takes a lot of effort. This harsh political reality has required the constant managing of the “public” mind to assure mass “democratic” compliance with the un democratic oligarchic economic and political structures. Edward L. Bernays, the premier pioneer of US public relations, argued that the ability to shape and direct public opinion had become indispensable to the maintenance of order. President Woodrow Wilson was re-elected in 1916 on the promise that he would keep the US neutral, and would not send “American” boys to war in Europe. Once elected, however, ongoing pressures from US banking and other economic interests to enter the war on the side of England required Wilson to develop a strategy to convince a public overwhelmingly against the war to change their minds. With Bernays’ coaching, Wilson created the first modern de facto Minister for Propaganda, selecting liberal newspaperman George Creel to head up The Committee for Public Information (CPI). Creel launched an intense advertising campaign using catch phrases and fear-inducing language with 75,000 traveling speakers (the famous Four Minute Men), ads, and essays reaching every nook and cranny of the United States.