Frankfurt originally published the essay "On Bullshit" in the Raritan Quarterly Review journal in 1986. Nineteen years later, the essay was published as the book On Bullshit (2005), which proved popular among lay readers; the book appeared for 27 weeks on The New York Times Best Seller list ,  and was discussed on the television show The Daily Show With Jon Stewart ,  , as well as in an interview with a representative of the publisher, Princeton University Press .   On Bullshit (2005) served as the basis for Professor Frankfurt's follow-up book On Truth (2006).
Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).