Our goal is to keep our marketing budget to no more than 5% of our gross annual sales. We will partner with local organizations such as the Chamber of Commerce and Downtown Merchants Association as often as possible. We already have connections in all the necessary places. These strategic partnerships will allow us to piggyback on publicity for local events, as long as they are within our targeted demographic. Booming Boutique's initial marketing efforts will remain local as we establish a presence in our community. These will rely heavily on local print and broadcast media coverage, traditional advertising, signage, a direct mail marketing campaign and networking. A significant portion of our advertising budget will be allocated to print and broadcast media.
Nature's Candy is an e-commerce company designed to become the market leader in Web based sales of naturopathic and homeopathic nutritional supplements. The company is located in Portland, OR. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams. Nature's Candy will overcome these problems with an easy-to-use website and an efficient distribution system.
Citi fries is a family business which is owned by Mr. George Ndukwe and his immediate family members. Mr. George Ndukwe is a graduate of Food nutrition and dietetics from Michael Okpara University of Agriculture Umudike, in Nigeria before relocating to the United States of America. He worked for a leading food production firm in Nigeria and can boost of having a substantial 25 years experience in food production and management. We plan to start our business with just one outlet but will expand when we have achieved our desire brand affinity and corporate identity.